Positron

Delighting customers with outstanding work, every time.

Positron is a creative design and engineering studio, based in Hollywood, that produces custom interactive games for businesses and organizations, including simulators, immersive environments, and  hands-on multi-sensory exhibits.  Our clients include some of the world’s biggest brands.  Our work is typically commissioned for tradeshows, marketing and training events, and permanent installations.

Brand Gamification

Simulator Games

Interactive Displays

Software Development

Creative Design

Systems Engineering

Meet the core team of Positron that develops simulator games:

Jeffrey Travis

Jeffrey Travis

Founder / Creative Director and Engineer

Jeffrey is the founder of Positron. He has a unique background with a Hollywood career as a writer/director, as well as being an experienced electrical and software engineer. He is the author of two LabVIEW programming best-selling books. Jeffrey is director of several award-winning films, including ``Flatland`` (starring Martin Sheen and Kristen Bell) and ``Dragon Day.`` He holds a patent for interactive control systems over the web. Jeffrey is passionate about ways to bring art and engineering together.

Brian McRae

Brian McRae

Senior Game Designer

Brian spent many years working at big “AAA” game companies, the most recent of which was Blizzard Entertainment, until he decided it was more fun and gratifying to create indie games with the Unity3D platform. Brian’s game “Roboto” has been a Top Ten game on the iTunes charts, and he continues to create games for clients like Occulus VR, Red Bull, John Deere, Chevron, and more. Brian also has taught 3D Modeling and Animation and is a featured presenter at game conferences.

Fabiola De La Cueva

Fabiola De La Cueva

Senior Software Architect

Fabiola has over 13 years of experience with LabVIEW and is a LabVIEW Certified Architect and Certified Instructor. She uses her electrical engineering skills, software proficiency, and leadership to create custom measurement and control solutions for different applications. She creates the software platforms that integrate the video game with the hardware control and inputs for Positron projects. Fabiola has a master’s degree in Electrical Engineering from the University of Texas at Austin. She is fluent in English, Spanish, and French.

Dave Perry

Dave Perry

Senior Mechanical Engineer

Dave has a passion for things mechanical and loves to get his hands dirty. He started out as a mechanic rebuilding huge Diesel engines for locomotives and heavy equipment while in his spare time he was wrenching on race cars. He has worked for the McDonald Observatory designing and building the control systems for multi-million dollar telescopes. He oversees and designs the mechanical systems for the Positron games.

Anna McRae

Anna McRae

Game Artist

Anna Gambal-McRate studied 3D art and animation and collaborates with her husband Brian McRae on game development, creating 3D models and much of the beautiful art assets you see in Positron's games.

Wes Pierce

Wes Pierce

Senior Software Engineer

Wes is a Certified LabVIEW Developer with experience spanning many different industries. In addition to his development and system integration work, he is a Certified Instructor for National Instruments, helping to bring these skills to other engineers and scientists across the country. With his automation software expertise and mechanical engineering background, Wes helps provides the link between the virtual world and real world in Positron games.

Ludek Drizhal

Ludek Drizhal

Sound Designer

Ludek Drizhal has created sound design, written and produced music for videogames, recording artists, and dozens of Hollywood films such as Alabama Moon (starring John Goodman, Clint Howard), Badland (starring Joe Morton, Vinessa Shaw) and Simon Says (starring Blake Lively, Crispin Glover). He frequently collaborates with renowned directors from all over the world such as Tim McCanlies, William Dear, Jeffrey Travis and Jacek Bromski as well as performing artists Spencer Gibb (BeeGee’s family) and Olimpia Lucente. After deserting the mandatory Czech military service, and escaping from behind the Iron Curtain, Ludek moved to the United States where he decided to peruse his passion of becoming a music composer.

Matt Patterson

Matt Patterson

Project Manager

With an unique ability to bridge across both creative and technical, Matt has worked as a writer, producer and project manager on projects ranging from independent feature films to building apps and future technology for some of the world’s largest and most recognizable companies. He has managed projects for John Deere, Marvel, Toyota, Caesars Entertainment, BET Entertainment, GameStop... (to name a few).

Ed Gatica

Ed Gatica

Fabricator and Model Designer

Ed Gatica has been in the film and theater industry since 1997 in the fields of VFX, lighting, and production. He has worked in VFX, model making, & lighting for Digital Domain and Boss Film Studios on many features such as ``The 5th Element``, ``Titanic``, ``Air Force One``, and others. Ed has a degree in stage lighting design & has worked on tours with No Doubt, Duran Duran, Enrique Iglesias, as well as live theatre productions, MTV Awards, and many other live events. Ed uses his skills to oversee fabrication and production of physical parts and models for Positron.

These are just some of the software platforms we work with:

  • LabVIEW
  • Unity 3D
  • Maya
  • Solidworks
  • C#,  Javascript, Java, VB, .NET
  • Final Cut Studio
  • Adobe Creative Suite for images: Photoshop, Illustrator
  • Adobe Creative Suite for video: Premiere, After Effects

Hardware Interfaces and Platforms:

  • Windows, OS X, Linux, iOS, Android
  • Microsoft Kinect
  • Occulus Rift
  • LeapMotion
  • Arduino
  • Raspberry Pi
  • Data Acquisition and Control Systems
  • Motion Control

We’ve worked with some of the world’s top brands

 

"Positron… has a passion to make things work seamlessly and to make things look as good as they function... the resulting end product really is much better than the sum of the parts!""

− Mark Cooper, Senior Research Engineer, Chevron

"Working with Positron was a very positive and rewarding experience. They brought a combination of creativity, flexibility, technical and gaming expertise, project management, attention to details, and flawless execution. Our sales team was very happy…. the simulator game educated and revitalized interest in THF, traditionally a slow-moving product, and made it exciting again… we gained new business after providing this simulator game as part of our value proposition."

− Elie Merheb, Product Line Manager, Lubrizol

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